The Shivaratri holiday has come in handy for Kalyan Ram starrer 118 as it packed a solid punch at the box office. The movie has two back to back good days on par with the opening day due to the holiday factor.
The four days, which can be seen as an extended weekend period has been superb as a result of the pickup in the last two days. The overall four days collections are now well over 5 Cr from the Telugu states. The movie is into a success territory now and a steady run going forward will further increase its range.
A considerable part of the success of 118 goes to the smart budgeting of the movie and its selling price. It has been done keeping in mind the genre and release period. It makes a breakeven possible easily for everyone involved even with decent trending.
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