The year 2012 has been a tough year for the Tamil film industry. Despite the release of a record 135 odd films in just 10 months, only a few out of them have managed to achieve commercial success. The biggest hit of the year was Udhayanidhi Stalin’s debut comedy Oru Kal Oru Kannadi while Pandiraj’s (OKOK) romantic comedy Marina with little known stars, debutant director Balaji Mohan’s comedy Kadhalil Sodhapuvadu Yeppadi (KSY) starring Siddharth and Amala Paul, first timer Ranjith’s campus story Attakathi , and Karthik Subburaj’s debut horror thriller Pizza are some other films that managed to hold their own at the box office.

Industry analysts attribute the cause of this to overpricing as well as the content of the films. In this respect, leading commercial director Lingusamy says “I think the basic issue is content. A star can have an opening, but after the first three days, it is the story and presentation that matter the most. A big star has a huge fan base which gets the opening, mainly the young audiences; but after that if the film has to be a hit, it has to be liked by the family audiences.”