Stylish Star Allu Arjun is the Chief Guest for Naga Shaurya’s Varudu Kaavalenu Pre-release event last night. Speaking at the event, Allu Arjun stressed on the importance of all the movies doing well in this crisis times. He specifically wished Annaatthe from Kollywood and Suryavanshi from Bollywood.
Immediately, after the speech, Trivikram Srinivas who is on the stage walked to Bunny and appreciated his well thought speech and wishes. Meanwhile, there is a superb reception for these wishes from Bollywood. We can see Bollywood biggies tweeting in gratitude.
Rohit Shetty, Dharma Productions, Karan Johar, Apoorva Mehta, T-Series, Shibashish Sarkar, and many others tweeted thanking Allu Arjun. It looks like that did not happen unexpectedly. Immediately after the event, we have seen a bunch of Bollywood influencers and critics tweeting the bytes of Allu Arjun’s wishes.
When Bollywood influencers and critics were tweeting something at a time and when the event is not even over. It is a PR campaign. That has triggered the campaign and Allu Arjun has got PR worth Lakhs of Rupees if not more. That was a well thought out and successfully executed campaign.
Probably, it is planned keeping in mind, Allu Arjun’s maiden Pan-India film, Pushpa which releases across the country on December 17th. Usually, fans do have a low meaning of PR campaigns but in today’s digital world, PR is an integral part of any successful actor’s career.
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