Richa Gangopadhyay is selected as the second lead in Stylish Star Allu Arjun’s next movie ‘Iddarammayilatho’. Amala Paul is the other heroine. The movie had its formal launch today in Rama Naidu Studios. The regular shooting will begin from October 25 onwards.. Most of the movie will be shot in foreign locales.

Devi Sri Prasad who delivered many hits with Bunny will be scoring music for this movie. Ganesh Babu will be producing the movie under Parameswara Arts banner.