Allu Arjun’s Pushpa: The Rise and Rajamouli’s RRR are two of Tollywood’s forthcoming ‘pan-India’ outings. While RRR always boasted of the pan-India appeal, the makers of Pushpa are putting in their best efforts to build the coveted ‘pan-India’ image for the Allu Arjun starrer.
Now, Pushpa is set to go the RRR way in an attempt to catapult the hype surrounding the film.
The makers of RRR are set to hold a grand promotional event in Dubai very soon. The idea behind this event is to attain global appeal for the film. The makers of Pushpa are said to be doing something very similar now.
As per reports, team Pushpa is planning a grand pre-release promotional event at a foreign location. They have a couple of options in mind and the final call will be taken shortly. More details will be out correspondingly.
Pushpa is the costliest project in Allu Arjun’s career and the promotional campaign holds the key for the film’s box office prospects. A winning promotional strategy is needed to make sure the film gets off to a bright start at the box office.
The makers of Pushpa are intending to go aggressive with the promotions. The pre-release event at a foreign location implies they are ready to spend big on publicity.