Allu Arjun is certainly the king of branding making sure to share his pics with his fans and followers not missing a chance to do so. His PR is smart enough not to miss any chance, even.

Look here. He shared a family pic with his wife Allu Sneha Reddy and kids aka Allu Ayaan and Allu Arha and all of them sporting ethnic wear. Allu Arjun’s PR made sure to share Allu Arjun’s ethnic wear look across social media circles.

As a result, Allu Arjun’s festive look for this Dussehra is everywhere on social media sites. Naturally and obviously, the stylish star’s die-hard fans are more than elated for the festival pics of the stylish star.

Of course, besides the star’s ethnic look, his family pic is a bonus with those cute kids hogging all the attention, especially, Allu Arha in traditional silk parikini, i.e., long skirt. She is cuteness overloaded.