OTT platforms like Netflix, Amazon Prime, Hotstar and many others are reaping rich benefits from the lockdown period as they have users sitting at home craving for entertainment to spend their time.
Allu Aravind’s OTT platform, Aha seems to be lagging behind in this race that actually gave him a golden opportunity to attract viewers. Viewers need varied intriguing content available on the platform to keep them hooked to Aha.
However, Allu Aravind’s team seems to have failed badly as there no interesting movies or web series content. ‘SIN’ and ‘Locked’ are the two web series that will be premiered very soon. But, their promos didn’t create excitement among the viewers.
Interesting films like the latest blockbuster ‘Bheeshma’ would have been a big opportunity for the platform to get into the space to make an impact and create some buzz.
They released a few unknown flop films recently, and they are obviously unexciting. So, as usual, viewers have hooked themselves to other OTT platforms.
