Gopichand and Maruthi’s Pakka Commercial is headed for theatrical release on the 1st of July. The film is set to release with one of the lowest pricing models for any Telugu film not just post pandemic but also pre pandemic.
It is reported that Pakka Commercial’s ticket prices at multiplexes and single screens have been locked at Rs 145 and Rs 100 respectively. This could well be Pakka Commercial presenter Allu Aravind’s attempt to Tollywood’s ticket pricing problem.
At a time when the Telugu industry is scratching its head to figure out the optimal ticket pricing model, Pakka Commercial is coming with a new dynamic with these lo prices.
It is clear that the audience are not willing to pay big ticket prices for non-big event films. So, the low ticket prices model of Pakka Commercial can be used as a measuring scale to determine what could be the best pricing for mid range and small films.
Recently, Major and Vikram released with Rs 195 and Rs 145 pricing. Both the films garnered good reviews and adding to that, the moderate prices helped them in going on a good run at the box office.
Now, Pakka Commercial is coming with what could be considered as the lowest possible ticket prices. If the film gets a good response, these ticket prices are sure to help the film big time at the box office. The industry will now monitor Pakka Commercial’s box office run with these low ticket prices. Will Allu Aravind’s strategy work out?
