Some films get positive vibes at the start, and if the right promotions back it, the same gets multiplied and shows when the bookings of the movie open. We can see that with Ismart Shankar, the latest flick of Puri Jagannadh.
Right from its title announcement, there has been a genuine buzz ad people were curious to know what the film is all about. It was followed by successful audio. The job was done. The response to the first theatrical trailer did not matter. People were already on board. Of course, there was a second theatrical which settled the nerves.
The advance bookings are terrific for the Ram starrer. It is looking set to be the biggest opener in his career bettering Hello Guru Prema Kosame which was around 3.75 Cr in the Telugu states. Ismart Shankar will easily go over 4 Cr making it the first film in Ram’s career to do so.
The worldwide number is still with Nenu Shailaja which had a grand opening in Telugu states as well as the US. If Ismart Shankar can outdo the Telugu states highest by a significant margin, then it has good chances to become the worldwide best as well.
The pre-release business for Ismart Shankar is reasonably done. If there is a good talk, don’t be surprised if the buyers enter into the profit zone by the end of the weekend itself. Ismart Shankar releases worldwide on July 18th.