Women in India have long been dominated by the patriarchal system, but these days women are working towards reclaiming their strong positions and are campaigning for their rights. Radhika Apte is one such figure who has always been known for her strong and defining performances and her latest commercial for Myntra is another step in this direction.
This new commercial of two minutes is an interaction between a boss and her pregnant employee which serves to disclose the discrimination faced by pregnant women in the corporate world. Apte through this advertisement seeks to bring this issue to light. She says that she loved the simple yet powerful script and was honoured to narrate this story of a pregnant woman who takes her choices seriously and defends them boldly.
As for Myntra, Radhika agrees with and believes in the brand’s philosophy of celebrating the bold attitude of women in India.