Aata Arrambham misses the trick!We have two releases this week – Second Hand and Bunny & Cherry. Both the movies carried flop talk right from the day one. Their failures once further deepened the Entertainment Crisis at the box office. Aata Arrambham and Venkatadri Express remained as sole saviors for movie lovers. n fact, Aata Arrambham has better talk than Venkatadri Express but the movie missed the trick due to lack of proper promotion.

Despite its good talk, the movie was not able to convert in to collections due to no marketing. Ajith lost his ground in AP market after Vaali. Ajith is trying to establish himself in Telugu market for a long time but luck is not favouring him due to bad films and combined with poor marketing. This is his best chance to make a mark on AP box office but he missed it.