Aamir Khan always show all his movies to a selected group of audience before the release and take their opinions on it. He will make the changes in the movie according to their reviews. This is called ‘Sneak Review’ and now it is implemented in Tollywood too.
Producer, Bekkam Venu Gopal is screening his upcoming movie, Prema Kadhal Ishq to 100 selected students and will incorporate their ideas in to the final version of the movie. The same procedure has been employed for his earlier movie, Mem Vayasuku Vacham and it worked very well. The makers deleted few dialogues, boring portions and added voice-overs as per their notes. Lets see if other film makers take a cue from this!