ZEE Network have amped up their content acquisition rate by partnering with top production houses in Tollywood. ZEE is currently associated with films like RC15, and Bangarraju. They own the negative rights of both these films. ZEE5 is also the digital streaming partner for RRR.
Now, ZEE Network appears to have bagged another exciting project. As per reports, ZEE has bagged the digital streaming and satellite rights of PSPK29 which marks the coming together of Pawan Kalyan and Surender Reddy.
The media giant is said to have struck a big-money deal with the makers of PSPK29 even before the project hit the floors. If that is the case, this will be their next big acquisition in Telugu cinema. ZEE is said to be interested in acquiring the negative rights of the and related talks are underway.
ZEE5 seems to have understood that the only way they can expand their footprint in the Telugu states is by bagging a few of the biggest and most anticipated Telugu films that are in the making. Their recent business deals pertaining to Tollywood imply the same.