Who should be the target audience of any movie? Youth, Mass come several answers. But school kids should be the ideal target. If a school kid is impressed by a movie and wants to watch it, his entire family will accompany him to the movie. So, a minimum of 3 tickets if one kid is impressed. The makers of 1-Nenokkadine seem to have got this technique well and they are starting the promotion of their movie with a contest for school kids.

Currently, they are running a contest for selected schools in AP. Top 10 students from 1st to 10th classes selected from various schools state wide will receive special gifts from Mahesh himself. According to the producers, 400 schools have already enrolled for this contest. However, we do not know on what criteria they will be choosing the best students. The audio release event of the movie will take place in December second half.