It is official; the Bollywood biggie starring none other than Megastar Salman Khan has taken the boldest step in Indian cinema (amidst pandemic) so far. Salman Khan’s Radhe will hit simultaneously in cinemas, OTT and DTH at the same time.
It can’t get anything bigger than a Salman Khan movie for the masses in Bollywood. Radhe is one of the most awaited releases of the year. It is set to release on May 13th. However, in the current situation, it looks impossible to have a theatrical release.
Amidst a situation like this, Salman Khan has taken a bold decision as he is also the part-producer for Radhe. The biggie will release simultaneously on digital and theatrical platforms. It is the first such movie to get a release like this.
In the past, when makers of Laxmmi tried to have a similar release, the exhibition sectors vehemently opposed it. But, now, they seem to have no objection given the pathetic situation.
A release like this has been possible so far only in Hollywood. Will it mean more movies from other Indian film industry also arrive this way with a Bollywood film taking the route? Or will it be restricted to Bolly movies? Either way, it will be a game-changer if it happens. The chances of that happening aren’t entirely ruled out.
Radhe will hit the screens as announced on May 13th. It will also be available for streaming on Zee Plex in the Pay-per-view model. Previously, few movies took the ‘Pay-per-view’ model to release but didn’t have a theatrical release.Don't MissJagan, This is Not A Child Play!Andhra Pradesh Chief Minister YS Jagan Mohan Reddy seems to be handling the Corona crisis...Don't MissAP in Autopilot Mode: High Time Jagan Wakes Up!Andhra Pradesh Government has announced that eleven people were killed in Tirupati RUIA Hospital after...Don't Miss'Verbal Diarrhea' Stopped at Least For a Day!!Young Tiger NTR is tested positive for Coronavirus and the actor had announced it on...Don't MissCOVID-19 Knocked Every Door in RRR CampYoung Tiger NTR has tested positive for Coronavirus. The actor took to Twitter and made...Don't MissHow To Erase All The Hardships of People in The Pandemic? Very EasyUntil a couple of days ago, the entire media space is filled with the hardships...