Whenever you think of a soap Ad the one thing which hits you right away is the famous brand Lux. The brand has been hugely popular from decades as it has been endorsed by some of the top heroines in the past.
The current face of Lux is Deepika Padukone who is at the peak of her career. But looks like the head honchos of the brand have decided to rope in yet another upcoming star in the form of Alia Bhatt who will now be the new face of lux.
Reports suggest that as Deepika is nearing the peak of her career and Alia is booming with back to back hits they have decided that Alia should come on board. Things have come as a complete circle as Deepika replaced Katrina for the brand and Alia has replaced Deepika as the brand ambassador.
