In the age when audiences aren’t thronging to theatres unless there is strong positive talk on a movie, the position of theatre owners is turning pitiable unable to even pay the maintenance charges. The result is, many theatres getting converted into shopping malls and other business centres. Here is one theatre owner who found a solution for increasing the occupancy of his theatre.
He gave an offer to audiences to pay Rs.1000 once in year and watch all the new releases once for free in the theatre. It is learnt that he sold about 2,000 membership cards for this scheme and many others are showing interest in the new promotional strategy of the theatre owner. The theatre name is Shanmuga inThuthukudi area of Tamil Nadu.
Anand, the theatre owner’s new scheme is attracting many audiences and he wants to sell the scheme to as many as 10,000 so that he can reach Rs.1 crore mark and be on the safe side. This scheme would work excellently for regular cine goers whose main entertainment is only films like laymen.
