Traditional overseas markets like Singapore, Srilanka and Malaysia have huge Tamil cinema market, obviously because of the huge Tamil speaking audiences stationed in those countries and it’s no big surprise that mammoth amount of overseas revenue comes from these countries.
Lately, Kollywood is also emerging and exploiting big market in US and UK. But of course Telugu cinema reigns the US market being in 2nd place, only next to Bollywood market in US. Over the years, Tamil cinema is creating more and huge market oppurtunities like Canada, Australia and Europe.
Earlier the overseas market demand was only for star heroes like Rajnikanth, Kamal Haasan, Ajith and Vijay. However, things have changed a bit and even young stars like Dhanush too are expanding their overseas market. Star directors like Shankar and Mani Ratnam might be overseas favourites, but Raghava Lawrence’s ‘Kanchana 2’ overseas revenues talk big way that good content is soon getting recognised beyond stars craze.
Well, in the coming days, many big films like Vijay’s ‘Puli’, Suriya’s ‘Masss’ and ’24’ and Ajith’s next are expected to set new ttrends in overseas market, while social media and websites are playing important role in the expansion of market, to continue the boom, producers should refrain from quoting ridiculously starry prices.
