After getting the right product in hand, creating a wide reach for the film has become crucial part of the movie’s success these days. The upcoming movie Shamitabh features Amitabh and Dhanush directed by Balki became the most awaited movie only due to the creative advertising from the production unit. Makers of Shamitabh consistently managed to pique the audiences’ curiosity through their promotional concepts.
Right from introducing the film to the audience, makers took an unconventional route by releasing the audio teaser first and later music launch turned out as an affair to remember , as it brought the country’s 3 legends Rajni, Kamal and Amithabh to celebrate Ilaiyaraaja for composing music for over a 1000 films. Amithab sang National Anthem also added buzz to the film as he shot the national anthem during the Kolkatta promotional tour. As director of the film Balki says nothing about Shamitabh is conventional and the makers proving to be successful in keeping audiences guessing that they come to the theater to know more about their film.
