It was always expected that I would have a fabulous response upon its release but the way the one sees the release and equally impressive and mind boggling response, one must admit that it is I mania everywhere.
The film is having a sensational record release of over 400 screens in US and Canada, of over 220 screens in Kerala, for example. With such release one would expect the film to have good but not phenomenal advance booking but the way tickets are being sold even phenomenal seems to be inadequate to describe it. Not just in US and Kerala, in Karnataka new releases are removed to accommodate I and that too at far expensive prices than regular.
With the reports already confirming visual feast from director Shankar, one wonders the kind of explosion that is waiting to create at the box office.
