After the bifurcation of the State, the first big thing that came to Andhra Pradesh was the Hero MotoCorp project. And finally it seems to have found the face who can represent the Hero MotoCorp manufactured two-wheelers in the regional market. Stylish and powerful star Allu Arjun has been chosen and signed to represent the brand across the Southern States.
Allu Arjun will be featuring in advertisements for the multi-media campaign to be taken up by the Hero company. The company feels that the star’s stylish, powerful and magnetic on screen image will reverberate the brand image of Hero MotoCorp’s products image. Hence the choice of the Allu Arjun to be the face of Hero.
The campaign isn’t just limited to South Indian market but Allu Arjun is signed in for a pan-national campaign of the company’s products. Allu Arjun also feels that Hero MotoCorp has been an iconic brand for years which could connect with the youth through various media. Buuny feels that it is really a matter of pride for us the transition of Hero, a homegrown to global brand.
